Context
Mazars is an international and independent audit, accounting and consulting company employing 23 000 people in 89 countries.
We met with Mazars during a startup challenge organized in October 2018. Even though we didn't win the challenge (we would have liked to tell you otherwise!), many Mazars’ teams came to see us at the end of the pitch and were really interested in our solution! Among them, Charlotte and Célia from the HR and recruitment team wanted to better engage Mazars’ ambassadors thanks to a recognition program based on gamification.
Two weeks later, we decided to launch a 6-month POC which would begin 3 weeks later. With only 5 weeks between the first exchange and Briq’s launch, Mazars is among our quickest and most agile customers. Congratulations and sincere thanks to them ! ☺️
Mazars wanted to better engage its ambassadors thanks to a recognition program based on gamification.
Challenges
Charlotte and Célia’s main objective was to value Mazars’ ambassadors for their involvement in extra-mile actions. What was the challenge behind? Boost Mazars’ employer brand and promote recruitment of young graduates.
Yet until now, ambassadors weren’t recognized and an alternative had to be found to keep them motivated and make other Mazariens interested in joining the ambassadors program.
Finally, one of Mazar’s broader challenges was to innovate in the field of employer brand, both for the outside and the inside.
And this is where Briq comes into play, to find an innovative way to value and reward the ambassadors taking part in the program.
One of the challenges was to innovate in the field of employer brand, both for the outside and the inside.
Implementation
Briq’s roll-out was quick and participants easily got used to the tool.
One of the main features they used is MISSION, in order to give visibility to the challenges ambassadors could complete, as well as encourage and monitor involvement. The challenges were divided into 3 categories:
- School Actions: participating in recruitment forums of Top Tier Schools and universities, introducing Mazars during classes or conferences,...
- Communication Actions: helping in the making of videos or live Instagram feeds, sharing Mazars’ news on social networks, sending photos of everyday life at Mazars to the internal communication team, writing testimonials published on the Internet,...
- Recruitment Actions: identifying potential candidates, networking,...
The ambassadors also used the GIVE feature to value their peers’ actions, PRAISE to publicly celebrate teams’ achievements and BOOTIQ in order to put their briqs together and buy a team building event. Finally, Mazars also sent a PULSE survey to gather feedback on the ambassador program.
One of the main features used is MISSION, in order to give visibility to the challenges, as well as encourage and monitor involvement.
Results
After 6 months, Mazars achieved resounding results and decided to engage with Briq for the next 15 months! 😊
Here are some details about the main KPI of Briq’s usage:
- 1800+ briqs exchanged between peers
- 2 challenges per active briqster completed on average
- 2 team building events organized thanks to the collected briqs
Briq is now part of Mazars’ ambassadors program and other entities of Mazars are currently thinking about implementing Briq for other use cases, as we want to be the 360° engagement tool, loved by employees and with real ROI for companies. We’re becoming the little glue that connects all their tools and processes to make sure engagement never goes unrewarded.
To be continued…
